That logic can (should) be applied across the board in all businesses and organizations!
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Most business owners are pragmatic. They are going to take the path of least resistance for all things that don’t directly effect revenue. The leftists groups perfected corporate quasi-terrorism. Nobody wants mobs of angry woke goons protesting outside their businesses, and worse, their homes (yes, they did this).
Elon appears to be cut from a different cloth, but he also recognized that the free speech issue was bigger than cold clean business models. He bought twitter based on principles more than profits, although I’m sure he had no intention of sacrificing the latter.
People like Dorsey probably didn’t even think it was possible to reverse the wokists moles and leaches inside twitter. He wasn’t even going to try, because it also appeared powerful government entities were aligned with the NGOs. Musk showed him it could happen.