The media is absolutely powerful.
Do you remember the "makeover" that was done on Michelle Obama in 2009? She was changed from the frumpy, angry ghetto feminist we all saw, to the stylish and chic fashion and female icon that did the regular rounds of daytime TV and Vogue magazine
It took and engineering effort equivalent to the Manhattan Project or D-Day, but it was ultimately successful in the minds of sheeple Americans.
LOL!