It does pay to open the link - I’m sorry!!
The link only shows prices for electric Ford trucks. Neither you or I would be driving one of them, and the reduction price is a pittance. They want you to think you're getting a deal. I'll never drive an EV or a hybrid, and I'll never purchase another car. Leasing for me is so much easier, and I get a new car every three years, which means, if I don't like the model I had, I can lease a different one. I've been a long-time Nissan owner. Every Nissan I've had, and kept for years, hasn't owed me a penny. The Altima is my current vehicle. I bought a loaded Nissan in 2005, and I had that car for almost 15 years, and turned it in to get my first car lease in September 2019. It sill had its original exhaust system on it.