PRICE - $45,000! Five year payment plan.
The auto industry has lost touch with their consumers. I understand that the government has a hand in how their product is made but instead of trying to build a inexpensive work vehicle they are building luxury vehicles pretending to be work vehicles.
I have one suggestion for the auto industry - stop creating a new vehicle each year and instead find one design that works and just keep building that one.
I just assumed the ranger was in the 25k range. Remember when pickup trucks were noticeably cheaper than cars? They don’t have the same safety standards and they are a lot cheaper to build. Sure, they may have more sheet metal but that stuff’s priced by the pound.