Their beer sucks, that’s their biggest problem.
Buh-buh-buh-bingo.
Though, I don't consider it beer. I didn't make up the quote but it certainly is like "sex in a canoe."
Since I never drank any light beer, of any brand, I cannot boycott bud light in the loafers, but even a sincere apology by AB may not be enough to bring them all the way back.
The people I personally know that used to drink Bud Light have switched to other light beers, and now see drinking Bud as an admission of approving of the lgqtvaslsmft movement, and they won't do it.
You have to look at who their customers were, where they worked, where they went to drink...at the local pubs and clubs, not at Ruth's Chris Steak House or Mortons.
The dumb ass marketing VP at AB that started the whole shit-show was right about one thing, Bud Light was losing market share because the yutes were not drinking their watered down horse piss...but picking a fag bastard with balls to convince yutes to move over to Bud Light was as successful as Apollo 1 was at getting off of the takeoff pad in 1967 {look it up}.
RULE 1 for a VP of Marketing is, know your customer base.
Contrary to the old saying, no one can sell enough ice to an Eskimo to make a profit, not even Sally/Sammy Mulvaney {especially when there are only a few hundred in the entire world}.