Did you forget the /sarcsam tag?
No, it actually makes perfect sense. It might satisfy some desire for revenge but it doesn’t really benefit either side to destroy Bud. The purpose of these economic boycotts is to make corporations think twice about pushing evil and make it hurt when they do. That’s been achieved.
It sounds to me like Bud has contacted Trump and made some assurances. It may prove politically advantageous to bury the hatchet. I will defer to Trump on this.