They could have saved a ton of money and put on a 12 second spot that merely had Sam Elliott say “ To our former loyal customers, we are sorry, we fired her and will never do that stupid stuff again.”
EC
And instead of spending 14 million on this and 25 million elsewhere, we are going to give away our beer for the coming 6 months and hope our former customers will give us a second chance after our sincere apology, it won't happen again.