https://www.youtube.com/watch?v=a8Me4PS8n3Q
https://www.youtube.com/watch?v=a8Me4PS8n3Q
Posted on 01/16/2024 12:56:21 PM PST by nickcarraway
Music lovers in the US, the world’s biggest music streaming market, listened to more music in other languages than English in 2023, according to a new report.
The times sure are a-changin’… The days when global music artists had to sing in English to sell records internationally appear to be far behind us, if the latest streaming data is anything to go by.
Listeners on music streaming platforms are increasingly embracing music in languages other than English, according to the 2023 Luminate Year-End Music Report.
The genre known as “World Music,” once a niche label reserved for (Western) music snobs, is gaining popularity with younger listeners in the United States, the biggest music streaming market in the world.
It's become a catch-all term that encompasses every genre that's not considered Latin music or English-language music, like K-Pop, J-Pop and Afrobeats.
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Luminate’s report found that English-language streaming content in the US was down 4.8% in 2023, with interest growing in Spanish- and Japanese-language music in particular.
The changes are accelerating as the music marketplace becomes more international, with more people around the world listening to music on streaming platforms.
Last year, the global music industry surpassed 4 trillion streams, marking a new single-year record, with global streams up 34% from 2022.
Unsurprisingly, Spanish is the second-most popular language in music streaming, buoyed by the wildly popular Latin genre with its blockbuster artists including Bad Bunny and Karol G.
In 2023, Spanish-language content saw a 3.8% uptick on music streaming platforms in the US.
Regional Mexican music – which encompasses mariachi, banda, corridos, norteño, sierreño and other styles – was one of the year’s biggest breakout genres, with a 60 percent increase in plays.
Mexican artists Peso Pluma, Eslabon Armado, Junior H and Fuerza Regida each hit more than 1 billion streams last year, as the genre saw a meteoric rise in popularity.
English is still the top language for music globally, accounting for 54.9% of the top 10,000 global tracks in 2023. But other languages are gaining ground.
The top global languages in music streaming after English, according to the report, were Spanish (10%), Hindi (7%), Korean (2.4%) and Japanese (2.1%).
Gen Z and Millennials are looking abroad
The interest in international music mostly comes from younger listeners – the report found that 63% of Gen Z and 65% of Millennials agree they “listen to new music to experience new cultures and perspectives.”
That shows in the listening figures for popular non-English genres – 95% of J-Pop fans in the US said they were Gen Z. Multilingual music listeners were also more likely to use community-based social media, like Reddit and Discord.
Afrobeats, one of the fastest-growing music genres in the world, was up 26.2% last year. The report found it’s hugely popular in Europe – with Luxembourg, the Netherlands, the UK, France and Portugal leading global streams of the genre.
The international market for music streaming is expected to keep growing next year – with analysts estimating global revenues will hit a record €27.06 billion in 2024.
Opera was the original “world music”.
“Don Giovanni”, in Italian, opened in Prague.
Opera: The *original* multimedia artform.
Volare before Sukiyaki. Dominique. La Bamba. Macarena. Most had English versions, but still somewhat hits in foreign languages.
👍👍👍👍
Would you settle for a Slovakian Soprano singing German music? https://www.youtube.com/watch?v=pzF3ubtimGE
Translates to “I look up as I walk” nice song I have it on my playlist.
Check out the link at post 27.
Bkmk
Sukiyaki--The Blue Diamonds (1963)
My brother lived in Japan for 7 years , he never heard of the song till he heard it in my truck one day and he brought it back to Japan with him, he made it popular again in the 90’s over there.
Liebling, mein Herz lässt dich grüßen (darling, my heart sends its greetings to you)--Lilian Harvey & Willy Fritsch (1930)
Or this?
Glutrote Rosen (shiny red roses)--Rudi Schuricke (1942)
The singer was killed in a plane crash in 1985 that killed more than 500 passengers and crew.
My two youngest sons are into it as well. I have a nephew who has foresworn all American pop because of it's vacuous and immoral lyrics and is now into Portuguese folk music. Mrs. fidelis listens to some K-pop, mostly as an outflow from her obsession with K-dramas.
Introduce then to classical music. It imbues a methodical way of thinking and increases intelligence.
See the link at post 27.
I can attest. Have a neice hooked on Korean and Japanese pop.
That’s it. I’ll bm it.
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