The "free signal" over the airwaves era is rapidly drawing to an end. I recently drove a car that did not have Sirius/XM radio and was shocked to see what little was available on the FM dial. It was a wasteland of low-budget commercials, canned news segments, and the occasional music - overplayed songs I have already heard a thousand times already.
FM radio used to be my life for a very long time. I was especially a fan of progressive and "deep tracks" album rock hosted by DJ's with impeccable taste in music. Those days are long gone. Now all you hear is "Don't Stop Believin'" by Journey followed by four minutes of ads.
Do you listen to the Deep Tracks channel on SiriusXM? I am amazed that I occasionaly hear some good songs for the very first time, and I’ve listened to the channel for years.