Isn’t he a Manchin Democrat?
I really don't know.
Certainly, he has supported some woke causes. I'm not sure if that is his view or the folks he works for -- University of Alabama. My personal opinion (he did not consult me), is to mostly stay out of public life. His standing in the public has little upside left, but he could take a big fall based on where that standing is now.
He's made himself a very wealthy man. As an example, he owns or partially owns several Mercedes dealerships. And, those dealerships do an excellent job with his involvement! I know about this from first hand experience.