What in Hades does the ownership’s skin color have to do with the quality of the baked goods?!
And when anyone can self-identify as anything these days, why even bother?
My bet is that KAB is in a world of financial hurt, and like a lot of woke companies circling the bowl, think they can dig themselves out of the financial hole they’ve dug for themselves by digging faster.
Good luck with that.
And anyone else find it interesting that uber woke KAB is using Big Ag (ADM) to mill its flour...?
That’s not what I’d call putting your money where your mouth is...