The problem is it isn’t a free market today. It is controlled by the large insurance companies and their PBMs
Drugs are controlled by Pharma, not insurance... and PHARMA completely holds captive the FDA and all other regulatory agencies that are supposed to regulate them.
This author is an IGNORANT IDIOT if he thinks the open market will handle drug prices.. the Open Market has taken cheap and common drugs and gouged them to infinity.
Anyone advocating this nonsense needs to go just read up on Martin Shkreli