“Pick Up Trucks” (my quotes) are little more today than luxury vehicles with a cargo bed that is never used.
I do think there is a market need for a basic pick up that is capable of doing work with out all the foo foo crap.
I need a pickup for my job so my company car is a F-150. The only options are Crew cab and 4WD. The floors are rubber which are great to clean. The bed us usually full and I often pull a 7000 lb trailer.
When we hit the mileage limit, we have the option to buy the truck. I’ve bought two and flipped them for a handy profit. I just bought number three last week which I’m keeping. I ordered a rootftop tent camper last night.
That said, the truck is far more luxury than I want or need. I’d love the option of a Hilux. From what I’ve read, they are practically indestructible.