People who have short memories or never lived through the 80’s forget one very important aspect of that song. In “We Built..,”, there’s a radio station ID dropped in. Radio stations would drop in their OWN station ids in the song. So tah-dah, the song becomes an advertisement for the radio station—and they played it ENDLESSLY, on EVERY pop station with a different station id in the commercial jingle bit. That’s a major reason why this song was so loathed, you couldn’t get away from it!