[Reeses]

Paid advertising works. The article is heavily over-written by big city media. Per wiki about Cosmic Crisp:

A $10 million consumer launch of the product was funded by Washington-State agriculture promotion funds through the Washington Apple Commission and other agencies. The two taglines for the apple were "Imagine the Possibilities" and "The Apple of Big Dreams". It is said to be the largest campaign in apple industry history and included payments to social media influencers and a partnership with a touring children's production of Johnny Appleseed. The term "Cosmic Crisp" is trademarked.

The paid brainwashing engineer, former New York Times dining critic "Betsy Andrews", is a bit heavy on the Y chromosome:

[Flaming Conservative]

That’s a man!

[norwaypinesavage]

Cosmic Crisp is the best tasting apple I have ever eaten. I have NEVER seen an ad or writeup about it before this one. I first chose it because it was the least sweet red apple in the available apples at a Sam’s Club store. Their apple bags have a ‘sweetness’ chart. It’s crispy and tart, what I like best. I have to drive an extra 50 mile round trip some times to get it, but I gladly make the drive, just for the taste. I eat an apple a day.