Not sure what is so hard to understand..
Advertising is to make the potential buyers think, If I use this product, I will look like/ be like the model in the pic.
I use this bra, I will look like this knock out. I wear this shirt, I will be sucessful and own a yacht, etc..
Nobody wants to think, if I wear this brand, I will look like the morbidly obese, unattractive person in the picture.
Advertising 101 — Sex sells
Advertising is to make the potential buyers think...
This is the proper matchup for rappin-ho

people play mind tricks on themselves.
who really thinks that if they buy that bra they will look like a supermodel?
you won’t unless you are a supermodel.