“... Ford sales slump ...”
To understand why the sales slump and if your heart can stand it, take a stroll thru a Ford new vehicle sales lot. Many sticker prices are over $100,000 and many more are close to that. The low-end vehicles start around $30,000 but prices rise quickly from there.
Recently, CEO Jim Farley took a road trip down Rt 66 from Silicon Valley to LA to Las Vegas with the Ford F-150 Lightning and was stunned by how difficult the charging experience was.
Musk would know every detail of such stuff at Tesla, but Farley doesn't?
Ford executives are a cloistered lot. They don't like to get their hands dirty.
Ford could sell 5x the number of mavericks they make
But nope. No more production
Let me see,spend at least half your annual salary on a vehicle the manufacturer will only warranty for about 1/2 as long as it takes you to pay off the loan..
Hey guys we aren’t selling as many cars..
That’s okay we’ll just mark up the ones we do sell so we make more per unit..