Posted on 09/16/2023 12:25:33 PM PDT by MtnClimber
We don’t just learn that corporations are broken and that Americans have had enough. We also see the societal inversion they seek.
Dove went woke 20 years ago, but it doubled down by hiring BLM and “fat liberation activist” Zyahna Bryant. Bryant made a name for herself in 2020 with her damaging, race-based attacks on Morgan Bettinger. For that reason, there’s a growing Boycott against Dove. Bryant’s Dove video, however, is a useful insight into America’s societal collapse.
Dove, founded in 1957 in America but now part of the British brand, Unilever, grew on its promise that it won’t dry your skin like ordinary soap will. This marked a change from pre-1957 soap products that still had their roots in lye. As the years passed, Dove lost its unique place in the market because most soaps today contain emollients that won’t dry your skin. Dove was faced with a problem: It had to rebrand itself. It went for the woke.
In 2004, Dove decided to stop using obvious models to advertise its soaps and to start using models who aligned with real customers. Its “Campaign for Real Beauty” wasn’t a bad idea. Indeed, it was a very good idea, first, because it won awards and, second, because it helped sales.
Heartened by the campaign’s success, Dove went down the diversity pathway with mixed results. In 2011, it allegedly made the mistake of using a black woman in the “before” picture and a white woman in the “after” picture. In 2017, it created an ad that was meant to show that women of all races are Dove sisters under the skin but, instead, it managed to offend the usual suspects. Dove, of course, groveled.
(Excerpt) Read more at americanthinker.com ...
Fat liberation is easy - it's called a diet!
But Bryant never met a jelly doughnut she could deny herself.
I cannot imagine the twisted wiring in this woman’s head. And we’re supposed to take her seriously?!
Gawd Almighty! It’s a bar of soap!
8 out of 10 fat assed wokester perverts prefer Dove. It floats just like a turd.
That does seem to be the ad goal these days. The actual product seems secondary. It’s only the means to sell wildness.
I was very happy when Dove had ads that showed how models look before and after a make-up artist made them up, because it was a time when a lot of girls were comparing their teenage selves without professional make-up to women who had been so changed.
And I think I saw a couple of recent ads of theirs along similar lines regarding weight.
But going woke is senseless.
(to sell wildness)
After a hard night of looting, burning cities and then the big buffet, nothing cleans ya up like Dove soap 🧼🧼🧼🧼🧼.
😄🤣😜
Is it just me or does this sound like these people are talking in vague circles?
Reminds me of Kevin King and his “Verbal Perception Manipulation” routine.
That’s hilarious.
😀😃😅😆😄😬😬😬
Dove:
“We want to redefine beauty standards”
Good luck with that...
Nobody is going to watch their ads with hefty women—so even their subliminal advertising won’t take....
Hopefully Dove Soap is available in a convenient 12-pack.
🧼🧼🧼
🧼🧼🧼
🧼🧼🧼
🧼🧼🧼
Or at least at the local Semi-Truck wash 🚛🚛🚛 with overhead power washers.
🤪
I can’t find the quote—seems to be buried in the search engines—something like “The real purpose of women’s liberation was to give fat women power”.
The logic was that if men got to decide which women were hired—the men would choose attractive thin women. By removing men from hiring authority the fat women could gain power.
We are seeing the consequence of this today—TV or video ads have become totally unwatchable—at least for males.
No soap for you!
Yikes, looks like she wants to eat me
Congratulations to the marketing genius at Dove who signed up this Jaba look-alike. You’ve convinced many life-long customers to start looking for alternates to your products!!!
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