We'd have to amend our language. Instead of "kickoff" at 1pm, it would be something exciting and enticing like; ball placement at 1pm.
The rule leads to people going to get beer upon cessation of play after a score. They have a lot of time between, as there are commercials, then talking, then a kickoff, then commercials then a snap of the ball. I used to hurry to see the kickoffs. They were literally the most exciting thing in football.