Profits are just a means to achieve power. Once power is achieved, profits no longer matter as much. And Disney and its parent still are as powerful as ever, they don’t have to make as much profit.
All you need is 10-15% of the overall population to somewhat consistently buy your product(s) ..and your company will likely survive.
Probably some companies survive on much lower percentages. Personally I’d be more than satisfied to make 10 cent profit x 30 million..a year.