New talent will sign away their AI likenesses in perpetuity. But there will be be no need to chase new talent when you can make a brand-new film with a 27-year old Jack Nicholson or a 21-year old Sandra Bullock. Established actors with built-in box office clout.
Want dead actors? Contract the likenesses from estate-holders and make brand-new films with Steve McQueen or John Wayne.
And since they're all AI, they'll do whatever you want them to. No stunt doubles needed.
No sets needed either. That'll all be CGI. Screenplays will be AI.
The future is gonna be so fake.
-PJ
If SAG-AFTRA and WGA want to stand up the Borg, they need to stop whining and take action. And by "action," I don't mean picketing. I mean actions like this:
SAG-AFRTA now granting waivers to independent film producers
The creatives need to declare independence. Tell the Borg that Disney, Amazon, HBO, etc. aren't the only game in town. Be entrepreneurial. Take some risks. Accept lower pay but break the Borg's stranglehold.
They might even experiment with a restoration of the old distribution model. Or a new model. Why not make some good movies and give them a 90 day theatrical window before they're leased to a streamer. Or longer. Release a DVD and Blu-ray before the streamers get it. If the movie is really good, keep it away from the streamers entirely and eventually pay for view themselves.
I don't know what the exact formula should be. I just want to see the streamers' stranglehold broken. And take a long time horizon. Don't be greedy. Form strategic alliances with the indie film producers and the struggling theater chains, including the art house theaters. Invest now for the next war.
If I were an actor, I’d trademark my likeness and license it so that no money hungry producer could duplicate it through technology without permission ... and royalties, of course.