It’s not an obsession, it’s not a fad, it’s not a pandemic.
It’s the left’s agenda of trying to win over blacks and minorities and women and the LGBTQ+ crowd.
Anything they can do to win over those people, will (hopefully) win them over at election time. It’s pandering and placating for the purpose of getting their agenda incorporated into the mindset of Americans and others around the world.
Democrats and most leftist don’t believe that ‘whiteness’ is evil, but they’re willing to do anything that could further their agenda in the end. To them, the end justifies the means.

“The issue is never the issue”