[rdcbn1]

Bud Light had an awesome Grass roots level marketing team in the old days. They did spring break, events, and local on the ground bar promotions. Their gay outreach marketing was low key direct marketing at events and gay bars. It worked .

[Taxman]

May I remind you that this whole business started with the substitution of "gay" for homosexual?

Their gay homosexual outreach marketing was low key direct marketing at events and gay homosexual bars.

It worked!