Budweiser built its brand with a long history of marketing a cold beer after a hard day's work, Clydesdale work horses, and patriotism.
In a bone-headed instant, Budweiser turned its brand into sawdust. Marketing textbooks should be re-printing new editions to include this debacle posthaste.
Years ago I tried Yuengeling and that was it for Bud. Never drank Bud light. Couldn’t figure out why anyone did.