[AppyPappy]

A company embraces the Trans movement and sees sales plummet.
Other companies see the damage and embrace it as well.
Clearly, it’s embracing a bad business decision as if you are powerless to avoid doing it. So something outside the company is causing this.

[usurper]

So something outside the company is causing this.

I get that sense as well. Boards and CEOs aren't stupid people, something is driving their behavior.