[blackdog]

Again, it’s not Bud Light being protested. It’s a 2023 version of the Boston Tea Party. It’s much bigger than tea or beer.

[Billthedrill]

Yes, it is, and the real disaster for BL in all this hasn't really evidenced itself yet but will: that they've now become the focus for everything anti-Woke. That's a lot longer-standing than a beer commercial and it can't be fought.

So far no sign that management even appreciates the scope of the problem. Lying hasn't helped - the line that "we didn't intend anything political" is contradicted by their own VP of Marketing before she disappeared from the scene. Of course they did, and it was to attract a new demographic; she said so. And "It was only one post, not a campaign" is similarly untruthful - it was two paid Instagram spots by an influencer with 1.8 million followers. That's a campaign by any measure. The real problem is that BL, their parent AB, and their parent, InBev, are all deeply invested in ESG and its bastard offspring DEI and simply regard any customer divergence from their Rightthink to be illegitimate. Too bad the customers don't work for them.