Every day there is a new article regarding the A/B marketing disaster. Usually, such articles disappear from the front pages after a few days. This has now been going on for over five weeks and shows no signs of abating.
I’m not sure what A/B can do at this point. It’s too late for a full apology to their long-timed consumers. Their half-hearted excuses and blame-shifting has only served to tick off the GIBLET crowd. They really have no options now which will bring back their previous customers.
A/B can just be silent and hope previous consumers will eventually forget and return to their prior habits. However, are bars and small convenience stores going to have the beer in stock in the future? There is no need to waste money stocking product that isn’t selling. So, six months down the road, if someone orders a Bud Light, the bartender’s response might be “we have none in stock”.
The CEO of ImBev is just as smug as the CEO of Budweiser and everyone else in that chain. The entire company is a hopeless woke mess and deserves to go out of business.
They mated with their d!cks with the third rail of lifestyle accessories - don’t mix escapism with politics. That’s what Bud sells, escapism. Starbucks certainly isn’t selling coffee - they are selling women (mostly) $10 respites from the daily grind. Coffee is free in most offices.
ImBev is going to go down, and that’s how capitalism works.
yes
this thing has legs