
The company is trying to hide behind this idea of a rogue, unauthorized, woke VP and disclaiming the Dylan thing as a marketing campaign or strategy. Who cares if there’s just one Dylan bottle not intended for resale. It’s obviously something that was specifically made for the company by the company. Dylan didn’t have it made.
If Bud Light is America’s best selling beer why did the executive call it a dying brand? Help us make sense of this.