Those numbers are for the first quarter, before the fag show started.
>Those numbers are for the first quarter, before the fag show started.<
Correct. The brewer sells its product to the distributors. The distributors sell to the retailer. The brewery has already been paid.
Now the back up begins. The retailers don’t want the product anymore because they have an abundance on the shelf already approaching its sell-by date.
The distributors don’t want to buy the product because they don’t have anyone to sell it to. But, they are bound by contract agreements. Let the lawfare begin.
It’s not a coincidence that Coors and Miller have seen a sales increase equal to AB’s decrease.
Mrs EC has been a long time fan of Michelob Ultra. Yesterday I told her it was an AB product. She set it down and told me never to buy anymore of it.
AB will show a bottom line hit in the second quarter.
EC