Yes, but it is but one brand among hundreds is my point. Does it sting initially, yeah, over the long haul, with the short attention span of the average American consumer, I doubt that it has as much impact as everyone here seems to hope it will.
I'm perfectly happy to be wrong about that, but again, Bud Light is but one among hundreds of arrows in their quiver.
It wasn't just one among hundreds, it was a top selling standout among a few dozen.
A company could drop its lowest performing beers without batting an eye but to trash one of its top sellers is simply unthinkable, until now.
As for the short attention span of the average American consumer, just look at how Zima appeared, surged, and then disappeared completely once it was thought of as a "girly" drink.
If a "girly" drink didn't survive, does anyone really think a tranny tinkle drink will?
The folks at InBev are already scrambling for a new name to bottle up the same beer they've spent decades marketing.