They got the attention they wanted for the “one can”... they just misunderstood the impact of mocking their brands main consumer.
They might has well have put FJB’s ugly old face on that can. Would have been the same result. They consciously decided to politicize their brand. Now it will die. These delusionals like to pretend that their BS is not political. It was made political by their leader and savior, Joe Sniffer Biden.