I don't know.
That man with the pistol caliber carbine drew a lot of attention to the importance of boycotting Bud.
Wokeness opponents can't get their views across on lamestream media, so they look for another way to reach millions of people at very little cost.
Protests can sometimes cut through the clutter.
That is the very reason proponents of evil tell conservatives they should never dare speak out against barbarism.
If you can find it in your area, Rebel Yell is an excellent choice as well.