i believe jd did a drag queen commercial
not a fan myself
Yeah, the company uses its flavored products (apple, cinnamon and others) to market to the "non-traditional" demographics. Usually that just means a younger age target, but this time they went all RuPaul with the ad. Surprisingly, this didn't cause much of a stir when they did it (2020, I think); it only resurfaced because of the Bud Lite mess.
Every one of these distilling companies depends on government licenses to operate. Of course they're going to play along with the DEI garbage, even if it puts a dent in the profits.