Why is it difficult? I can explain!
If they stay the course and stand behind their decision to partner with Dylan, then their core customers leave. BAD
If they REVERSE course and apologize, then their coveted ESG score tanks, and they simply CANNOT have that! BAD (they think).
AB is wedged in tight
between a rock and a hard place
“…they think”
That’s the key. It’ll take a strong exec leadership to finally stand up and say “Screw ESG. We are done with that! Enough is enough. We are going to concentrate on our shareholders and customers. Do your worst.”