She took what she called “a dying brand” and put it out of its misery. It’s what they should’ve done years ago anyway. They are the biggest brewery in the world they can and do make a better product than Bud Light. Must be cheaper than dirt to produce - tastes like it does too.
A large segment of Americans like light beers. It's always been that way.
I never bought into the trendy IPA beer thing, even while living in its epicenter. I just kept drinking American, Mexican and European lagers and pilsners. I don't prefer the reduced calorie beers, but millions of people do. Which is why, according to the article Bud Light was the largest selling beer in America
Arrogant Miss Priss thought it needed "brand freshening" and there was something wrong with it because men drink it.
I wonder what the NEW biggest selling beer in America will be?
One thing for sure: it's won't be something like Weasel Snot Extra Triple Hoppy India Pale Ale even though beer snobs think it should be.
Funny thing, as we get older a few of the guys who used to drink nasty IPAs now seem to enjoy Pacifico and such.