Yep, it's on their website.
https://www.jackdaniels.com/en-us/JDTFpride
Of course, JD is a brand owned by Brown-Forman, along with Old Forester, Woodford's Reserve and a half-dozen or so other labels. This is a multinational company, this marketing decision wasn't made in Lynchburg.
What the....?
Guess I’ll switch back to water.