Maybe. I don’t know. Amazon got its start as an online bookstore. Back then, we worried now and again about Amazon running bricks and mortar bookstores out of business, but that was a long time ago and long before we worried about Amazon joining the Borg.
For me, Amazon becoming a streamer and moving into movies and tv was a big red flag. It used to be a logistics company. It’s a very different critter today.
McDonald's started as a hamburger company, now they are a Real Estate Company.