Health care provision is restricted by law. Health care charges should also be restricted by law.
Salesmen generally eat the cost of failed sales attempts very often.
Try and submit a bill to Medicaid or Medicare that is deemed medically unnecessary, and watch what happens. The false claims act will kick in and the medical provider is hit with fines and penalties, and quite possible criminal charges.
I wonder if an argument could be made, based upon the outcome that the treatment was unnecessary. hmm...