I highly doubt it.
I think they’re taking a page out of the Taco Bell playbook - that “stopped” their taco pizza for 2 years and then had record sales of it when they brought it back.
Welcome to the era of social marketing campaigns.
The McRib consists of a restructured boneless pork patty shaped like a miniature rack of ribs, grill marks, barbecue sauce, onions, and pickles, served as a sandwich on a 5½ inch (14 cm) roll.
Meat restructuring was developed by the US Army to deliver low-cost meat to troops in the field. The process was refined by a Natick Army Labs meat scientist, Dr. Roger Mandigo, leading to the McRib patty.
It is primarily composed of ground pork shoulder.