Brand names do not disappear upon a bankruptcy. If the brand is valuable in spite of the bankruptcy, the parties involved will act to conserve that value independent of the financial reorganization of the firm. It’s wrong to suppose that they’re idiots. They’re not going to allow significant value to just disappear.
To kind of rescue you, many companies go bankrupt because their brand no longer have value. In the example I gave, I didn’t say why the firm was no longer as valuable as its cost. It could be that the lose of value to the firm is due to its brand no longer adds value to its product or service.
This is another case where I was curt in order to return to the question of what is the connection between money and inflation. You went down a rabbit hole.
“Brand names do not disappear upon a bankruptcy.”
To make that absolute statement is to be divorced from real world cases. Yes, many time those brand names are sold and retained but sometimes the whole company folds and so does it’s brand name. We saw this happen over and over during the covid lockdown. The brand name was not dying, but the company was not able to stay closed for 6 or 12 months with zero revenue.