Snapple is one of the most interesting brands to study in today’s stupid moves and moronic mismanagement. The original lady (Wendy) sold out to Quaker Oates back in the 90’s for $26 million. Quaker Oates destroyed the customer base and distribution and sales plummeted. Wendy bought the brand back for about 20 cents on the dollar and revived and rescued it. She sold it again, but not sure who’s mucking it up with their MBA from Harvard this time?
Wendy was just and Advertisement, she was never an owner of Snapple. Quaker did sell it, but not to the original owners.
She advertised on Rush Limbaugh’s show and Quaker dropped him as an advertiser...and down it went - big time.
Rush would even do product placement in the middle of his show saying things to the effect of “I’m going to open up a bottle of Snapple Ice Tea. (gulp) ahhh!” LOL