It’s the same pool of people who are willing to pay a 33% premium for Apple products.
People are willing to pay a lot for something that is “cool” and that they think will by extension make them cool.
Not true. Teslas are excellent vehicles. I’m on my second one, and I don’t care what anyone else thinks about it—it fits my use case perfectly. Did you consider the possibility that Teslas are flying off the shelves because they’re best-of-breed?