Bottom Line - getting 90% of your revenue from cell phone micro-ads is not a great business plan.
From memory, Twitter has had two profitable years since becoming a public company in 2013.
It has current annual revenue at $5 billion, and it lost $200 million in the most recent 12 month period.
It has almost $3 billion of debt.
Elon should offer to sell his stock to Vanguard at cost, then start his own Twitter.
Without the one year Covid-19 price spike, Twitter has never been above its IPO price in the last nine years.
That is fascinating. Thank you very much. I assumed their revenue was higher - surprised, actually. I think some of the ads are well done and some get significant comments but the ones I have sampled for curiosity tend to have a lot of complaints and a marketing rep is constantly apologizing and gives them a number to call to fix the issue.