Milton Hershey was supposed to be on the titanic, but was diverted from the voyage (numerous theories as to why, mostly thought to be from wife’s poor health).
https://www.smithsonianmag.com/history/seven-famous-people-who-missed-the-titanic-101902418/
Vanderbilt’s luggage was supposedly on board, but he just missed the boat. Shucks. JP Morgan, too.
Rather compelling data exists for the Brittanic being rebranded as the Titanic; and that is what sank. Photographic data of deck windows between the ships. Boiler fire weakening the side that was away from the dock (forgive me for not knowing the term LonePalm) and position of the ‘Titanic’ in port; and crappy repair job.
It’s a rich man’s game.