Once upon a time my "less than fond of pro sports" wife and I were driving on I35 out of Dallas toward Waco when she espied a billboard advertising a Ranger's Museum. This sent her into a tirade about how they were a relatively young team, and what had they done in their short existence to deserve a museum, and how this showed excessive attention and adulation were devoted to pro sports. I finally got a word in edgewise and explained the museum was for the Texas's legendary law enforcement agency. She paused and said, "Oh".
Bet it got real quiet after you told her that.