Oh, that crap is all in our face nowadays. Signifying with millennia-old occult signs is apparently the new "cool."
Until that day when it - most emphatically - will not be cool.
The thing I found interesting is that the ad premiered just prior to the Maxwell trial starting. Jay-Z (aka Shawn Carter) is on the list of defendants because he is accused of raping those 14-year-old girls.
I took the timing and the hand sign as a signal that he will defend the cabal.