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“Amazon has struggled to distinguish itself in the streaming market”

Want to distinguish yourself in the streaming market? Offer _everything_.

I’m not interested in [streaming_service] Exclusive.
That’s making stuff for the central purpose of being the only one supplying it, which detracts from the central purpose of making stuff CUSTOMERS WANT.
I actually go out of my way to ignore “Amazon/Hulu/AppleTV+/whatever Exclusive” movies.

I’m interested in getting _everything_ from ONE SOURCE.
I know I can walk into a public library and find or order darned near any book ever published (exotica aside).
I just had a prolonged heated discussion with my wife yesterday, trying to explain to her why I can’t “just get Movie X” without forking over stupid money to get services I otherwise don’t want - when I’d have no problem with dropping ~$6 to rent what she wants on-demand, _if_I_could_. (Not signing up for $7-70/month just so she can wait for a channel to get around to playing Movie X when they darned well feel like it, and then I pay for several months of it before realizing she hasn’t watched anything on that service past the first week, and I waste time figuring out how to cancel it.)

We’re in the 21st Century.
The vision of Netflix/Amazon/AppleTV+/etc is to provide customers EVERYTHING, ON DEMAND for a modest flat- and/or rental-rate. But no, they’re squabbling over rights control (ok, understandable, it’s big bucks) and trying to produce “Exclusive!” movies that weren’t asked for.

Amid all this squabbling, I noticed The Name Of The Rose has disappeared outright. Major movie, highly rated, big stars, ... gone.