The other bull isn't what they are striking for. It's doing everything for pittance, killing themselves for no good reason except those woke shows that few will watch, and to the benefit of the talent in front of the screen and the producers who cook the books to make it look like a loss when they are profiting in the millions.
As advertising revenue continues to decline, producers want to cram more work into a day, film all they can in fewer weeks and then cut everyone loose. Years ago producers could tell the "below the line" staff (grips, electricians, wardrobe, hairstylists, props, etc.) to suck it up because they could easily be replaced. Now the "below the line" staff is saying "good luck finding someone who'll work 20 hour days for this pay".
The strike will not resolve the root cause of the problem; television cannot draw the viewers they previously could and the advertising revenue continues to decline as companies continue to expand internet advertising.