“Name, Image, Likeness sweepstakes that officially went into law across over a dozen states at midnight Thursday morning.”
Can someone explain what the means? I follow the news, but not that closely.
The Supreme Court b****slapped the NCAA, which will allow college athletes to be compensated for the use of their “brand” for commercial use. Previously, the NCAA and the universities shared in the revenue generated and left the athletes out. This will create a hierarchy of famous athletes making bank like this gymnast and the vast majority of nobody athletes.
Prior to these laws going into effect, college athletes were not permitted to make money off their Name, Image, or Likeness, in other words they could not get paid for making public appearances, making commercials, endorsing products, etc...basically they could not be professionals.....their schools could promote them all they wanted and make huge sums of money but the individual athlete was denied....
Now, any athlete in one of these states with the new laws can basically be a professional athlete while playing college sports.....
I have mixed feelings on this, should college athletes get paid for their name, image and likeness ?? From a philosophical standpoint absolutely they should....but in reality, there will be tons on unintended consequences...
There is jealousy in professional sports when one player gets a better contract than someone else, what will happen when Joe Stud High School Athlete right out of high school signs a huge endorsement contract and makes more money than anyone else on the team..
What happens when some players make nothing because they don’t really play but are on the team..
What happens when agents get involved and start influencing the players and coaches no longer have impact...
what happens when agents who are crooks and thieves start scamming the players...
What happens when the player fail to pay taxes on the endorsements
Then from a recruiting standpoint, it’s going to be open season on the top players....
For example, in a football crazy state like Alabama, I’m sure all the prominent boosters will be lined up to make offers to potential recruits of all kinds of money to attend Alabama, to some degree they are already doing that, but now that it’s legal it will explode...
It means that college athletes can make money off their talents.
For example, if you are the QB of some big Division I college football team, you can get a “piece” of the revenues from sales of your Jersey. Up to today, the NCAA and the schools controlled all of that and kept the money.
So…no more of the “we’ll buy your brother a car” BS. The average kid in a D3 school won’t benefit… but the big time folks will.
Look for a lot more bling in the Big Ten.