That way they might reach some people that aren’t political.
Exactly.
People don’t seem to get it that the battle for the hearts and minds of young people is a propaganda war. And it’s being fought in social media. Most don’t get their news/information from sitting down and watching tv news. Doesn’t matter if you’re talking CBS, CNN or Fox. They get their news/information from social media.
They’re not going to sit down and read a tome from Mark Levin. They’re going to read a 15 second tweet from some celebrity.